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About us

Rooted in Indian tradition, made with care

We believe radiant skin begins with honest ingredients and simple, joyful rituals — the way our grandmothers knew.

Our story

A ritual passed down through generations

For centuries, Indian women have reached for chawal ka atta, haldi and chandan to care for their skin. Ubtan was part of every celebration — the haldi before a wedding, the glow before Diwali, the simple Sunday self-care. These ingredients were trusted because they worked, and because they came from the earth.

Aayura’s Skin Glow Naturals brings that heritage into a modern, beautifully simple product. We carefully select each ingredient from Indian farms, blend in small batches and keep the formula as pure as the tradition it comes from.

Our mission

Natural radiance for every Indian

To help every person reveal their natural glow with skincare that is pure, effective and honest — free from bleach and harsh chemicals, full of nature's goodness and priced fairly.

Our vision

Bringing Ayurveda home

To become India's most trusted name in natural ubtan skincare, proving that traditional Ayurvedic wisdom and modern quality standards create truly beautiful results — for people and planet.

Our natural promise

Commitment to natural ingredients

Every ingredient earns its place. If it isn't natural, gentle and purposeful, it doesn't go in the jar.

100% natural

Only plant and grain-derived ingredients of natural origin.

No bleach

No parabens, sulphates, bleaching agents, synthetic fragrance or dyes.

Cruelty-free

Never tested on animals — at any stage, by us or our suppliers.

Made in India

Sourced from Indian growers and crafted in India, supporting local communities.

Sustainability

Sustainable manufacturing practices

Caring for skin means caring for the land it comes from.

  • Small-batch blending for freshness and minimal waste.
  • Responsible sourcing from Indian farmers using traditional, low-impact methods.
  • Recyclable packaging with minimal plastic and paper-based shipping materials.
  • Water-free formula — a powder needs no preservatives and travels lighter.
  • Fair partnerships with fair prices for everyone in our supply chain.
Glow naturally, shine confidently

Experience the natural difference

Begin your daily ubtan ritual with chawal, haldi and chandan — gentle enough for every day, special enough for every celebration.